IP-Strategies are individual. Nowadays the success of a company often strongly depends on the proper match of the property right portfolios to the company's business plan. IP-owner seek for synergies of their property right portfolios with the current business situation. Since the checklist for an effective IP-Strategy is long, it is not always evident where the focus of effort should be set. An innovation analysis may indicate to follow the megatrend, look for low cost solutions or to foster the internal innovative atmosphere.